It does not say 'purchase license' or redirect you to a note stating that you are not actually buying the item selected but rather, you are only buying or purchasing a license to keep the item, in your life time!
So, interestingly when this popped up this morning I had a look at it and I wonder if the mighty Apple have decided not to take on Mr Willis:
3. Transfer. You may not rent, lease, lend, redistribute or sublicense the Apple Software. You may, however, make a one-time permanent transfer of all of your license rights to the Apple Software to another party, provided that: (a) the transfer must include all of the Apple Software, including all its component parts, original media (if any), printed materials and this License; (b) you do not retain any copies of the Apple Software, full or partial, including copies stored on a computer or other storage device; and (c) the party receiving the Apple Software reads and agrees to accept the terms and conditions of this License.
But, as the license only allows you transfer to 'another' person, will Mr. Willis continue his threat to sue as he wants to make his collection, worth in the region of £40.000 (GBP), to all three of his daughters? Watch this space.